Level One

The Lead Singer Says: “We are at the very beginning, no one even knows our name, but we have great music and lots of energy and we want to jump in with both feet.”

Sound like you? Then you will want to consider our sister site PR Lady.

Each PR Lady publicist comes to the team with a different skill set, a different way of working and a different work history. We know for certain that diversity is an asset. What we have in common (and the reason we still really like each other after all these years) is a love for music and the determination to help talented–but–unfunded artists build a following. We believe it is entirely possible to have a sustainable and gratifying career as an independent musician – and that every musical genre has worth. (Well, actually death metal is a little problematic for us, but every other genre is something we can understand).

At some point you’ll be earning enough money through CD and tickets sales that you’ll want a full–time publicist on retainer. (Truly, that’s one achievable goal – right after landing a big time booking agent). Until that time comes we thought it would be cool for independent artists to have quick access to sound advice for a modest financial investment. We’re even thinking of having t–shirts printed that say just that.

Repeat after us: quick access, sound advice, and modest financial investment.


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Level Two

The Bass Player/Band Manager Says: “We are totally DIY, we’ve got a bit of money and a bunch of tour dates and we need a professional voice to speak to the press on our behalf. We want to cover all the local press – and if we are lucky, we’ll get a couple of Critics Picks and we’ll get lots of name–building props.”

This closer to where you are? Then you want Vermillion Take–Out.

Take–Out is our Level 2 Tour Press offering. We’re really good at this. (itÅ´œs an incredibly time consuming process.) We work under the umbrella of Vermillion Media Group and for the purposes of tour publicity youÅ´œll be rep’d by Vermillion. We’ll write your tour dates press release. We handle local press for all tour dates – this includes direct communication with local music writers (phone, fax and email as required) and also includes the all–important calendar listings editors. If a daily or weekly paper wants the listing submitted online, then we’ll go ahead and do that too.

There is no guarantee that a writer will want to write something, but we guarantee they’ll know about the show.

Tour publicity must start a minimum of 4 weeks prior to the first gig on the schedule. Fee for Vermillion Take–Out is based on where, and how many shows you’ve got. We’ll quote you a price that makes sense. The fee pays for your well–written press release, it pays for our time servicing all tour markets and it pays for the fact that we have a robust and accurate database that is obsessively updated and finally, the fee pays for the fact that music writers know our name and expect to hear from us.

When a writer asks for a physical copy of the CD – we’ll tell you where to send it.
When a writer asks for an interview (sure, you bet, it can happen) we’ll arrange the conversation.

At the end of the tour you get a detailed press report that lists all press activity good, bad or otherwise.

Make no mistake, good tour press is time consuming!

What We Need from You To Begin the Campaign

One Band Bio
One Band Logo in JPG format.
One High resolution Color Photo in JPG format
One High resolution Black and White photo in JPG format
One MP3 of the very best song you've got.
A Full, Detailed Tour Itinerary in the following format:
Day and Date of engagement.
Set time. Door time.
Place of engagement: Full Venue Address including Zip Code,
Venue Website Address
Tix/Info phone number.
Set length
Ticket price: $x.xx. On Sale date if applicable
Age Limit: (21+, 18+ or All Ages)
Other act(s): if applicable

If you are ready for Level Two, drop us a note via email and we'll quote you a nice, indie, price.


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Level Three

The Manager or Record Label says: “We need a full time, professional and experienced publicity team to work this project to all press, national and local. New release campaign and simultaneous tour campaign.“

If this is more like it, then you are ready for a Vermillion Media Group Full Service Press Campaign – the whole ball of wax. You’ll want to send us note, or give us a call and we can chat about the possibilities.

Choose a Level. Let’s get started!